In "Creative Leadership: Skills That Drive Change", Puccio, Murdock, and Mace write, "Creatvitiy is not about producing something novel for novelty's sake; the true creative genius finds a way to produce something that is original and successfully meets a need" (p 77).
There is an intent and focus in the act of creating that most people leave unappreciated and unrecognized. Many individuals characterize creativity as a means of escape or avoidance, a distraction from cares and conflicts. In fact, true acts of authentic creativity are characterized by the opposite. They approach, and focus, and are useful in the resolution of imbalance.
"Creativity is the production of original ideas that serve some purpose" (Puccio, Murdock, Mace)
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